Please excuse the sensationalism embedded in the title of this post. However, it is done so with good intention. Since Google+ became the latest and greatest (and shiniest!) new toy in social media, various blog postings and articles are eager to tout what's great about the platform, what's wrong with it and - of course - who is most important and popular on the network. Here's a sampling (though I encourage you to only skim these with an eye toward realizing how over-the-top and knee-jerk these posts may be):
- Already trying to measure who is the coolest (surely Klout will add this soon and the misinformed world of measuring online influence will get more confused and murky): Circle Count
- A knee-jerk reaction to how Google+ appeared initially, though changes will surely follow: The Google Plus 50
- How G+ means Facebook is in trouble and Twitter is dead!
- Why Google+ will change the world!!!
What this all means for your nonprofit is... Take a deep breath. Learn about the platform. Listen to those using it. Play around as an individual and learn what works and what doesn't. Don't - don't! - make super quick decisions on how to use it.
G+ just may be Google's successful foray into social media (finally... remember Wave? Buzz?). But focus your resources on learning before you dive into the deep end. If you need further motivation to slow down on Google+, Google has announced they'll gradually be deleting non-human accounts (nonprofits, businesses, etc.) until they roll out business profiles at a later date. So if you do too much, it may be for nothing.
To recap - What are the most important things to do in the meantime?
1) Listen & Learn
2) Continue to do well on the other platforms (For example, you should really take a second and like my firm on Facebook) :)